It is no secret that web users and consumers are becoming more dependent on the internet to search for products, services, and local businesses. Apart from digital advertising and marketing, investing in your listings is an excellent way to reach online visitors and...
Companies worldwide work hard to get the highest number of clicks from their target audience. However, businesses cannot accomplish this goal unless their websites are highly visible. High search rankings are vital to maintaining brand visibility. So, here are a few...
You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was rolled out towards the end of last year. Yet even now, many local businesses...
Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google Business Profile (formerly “Google My Business”) listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely...
Have you ever struggled to create a clever caption to post along with that funny photo of your co-worker? What about crafting ideas for an entire week’s worth of social media posts? How about a month-long content calendar talking about what matters most to your...
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