Many people assume that email marketing is a thing of the past. That is a myth — have you looked in your Inbox lately? In actuality, email marketing is very much a thing of the present and, if utilized properly, can be making your business thousands. Let’s dispel 4...
It’s been awhile since we’ve talked about voice search. You might conclude that it isn’t too important anymore, but that couldn’t be further from the truth. In reality, as local marketers, we’ve grown more comfortable with voice search, so it’s not the hot news...
We’ve discussed the importance of business listings beyond a Google Business Profile (GBP) quite a bit, and there’s a good reason for that. There was a recent (2021) Local Search Ranking Factors study that estimated how much weight Google placed on the important...
Mapping Apps and In-Dash Navigation Solutions Are Essential This week we want to talk with you about the importance of submitting a business’ data to in-dash navigation solutions and mapping apps. For instance, with over 140 million users, Waze should be a priority,...
While we’ve talked extensively about the importance of citations and listing management in recent months, we’ve spent far less time on just how the process delivers results for local businesses. To put it simply, a citation is a mention of a business’ name online or...
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