Google Analytics Ends June 30, 2023

On July 1, 2023, standard Universal Analytics properties will no longer process data. You still will be able to see your Universal Analytics reports for 6 months after July 1, 2023, however, new data will only flow into Google Analytics 4 properties. If you don’t have a Google Analytics 4 property created for your website, you will no longer be gathering new information on your site visitors.

Welcome to Google Analytics 4

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.

GA4 is a new kind of property designed for the future of measurement:

• Collects both website and app data to better understand the customer journey
• Uses event-based data instead of session-based
• Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
• Predictive capabilities offer guidance without complex models
• Direct integrations to media platforms help drive actions on your website or app