Forward-thinking business owners know the value of performing annual assessments of their businesses’ marketing programs. This assessment should also include the strength of their online presence as compared to their industry competitors. To compile that kind of information is often too time consuming or beyond the skill level of internal staff. We can help you there!

Business Needs & Assessment Report with a 30-Minute Zoom Meeting for Analysis

Did you know that 73% of consumers lose trust in a business with inaccurate listings and 88% of consumers look to online reviews when making buying decisions? Knowledge is Power.

This is an independent report. The analysis combines six key elements of your online marketing: Listings, Reviews, Social, Website, Advertising and SEO. The report is compiled into an easy to read interactive review of your online presence. You will learn where you excel and where you may fall short.

Most importantly, the Business Diagnosis Report will give you an in-depth overview of how you stack up against your competition in your industry. Our analysis will offer details on how you can improve your digital marketing efforts and how to be highly successful online.

 

This report is broken up into 6 areas:

Overall Score

This provides on overall comparison when compared with your competitors in the market place. Viewed as a guide for the improvement you should always be striving for a higher score.

Listing Scores

Its critical that local and regional businesses can be found online. Being listed on the major platforms AND have accurate information is the cornerstone for SEO. If you score is low then we need to look at accuracy among data providers and presence on listing platforms. If your score is high then we need to monitor those providers and keep the data accurate.

Social Score

This score is derived from Facebook, Instagram, and Twitter. Number of posts/tweets, followers, following, and averages across the board. Steady engagement across all platforms is an industry best practice.

Reviews Score

This section looks at the number of reviews, how recent the reviews are, and the average score of reviews. Remember that you need to have recent reviews in addition to 5 star reviews, the request for reviews should be ongoing.

Website Score

This section looks at mobile responsiveness, desktop load speed, and homepage content. While not a full in depth report, ask us for that if you want, it does provide a good overall view of your website. Load speed along with metrics that can be fixed are presented for follow up.

Advertising Score

If you are advertising on Google we look at , Google Ads: The type of Paid Keywords, CPC, and PPC results your prospect could receive if they were using an advertising solution, along with competitor campaign comparison. Facebook retargeting options and opportunities. Keyword recommendations and ad performance against industry benchmarks.

SEO Score

The elusive, shifting, holy grail of all online businesses – SEO rankings. This report looks at your organic keyword performance and ranking vs industry and competitors. In addition, it looks at the clicks you are getting and puts a value on them for comparison/cost analysis. With your keywords loaded it also shows local and global searches.

The following explains what to expect next: