The Importance of Voice Search Optimization in 2022

The Importance of Voice Search Optimization in 2022

It’s been awhile since we’ve talked about voice search. You might conclude that it isn’t too important anymore, but that couldn’t be further from the truth. In reality, as local marketers, we’ve grown more comfortable with voice search, so it’s not the hot news...
How To Rank High On Google Search Results In 2022

How To Rank High On Google Search Results In 2022

Companies worldwide work hard to get the highest number of clicks from their target audience. However, businesses cannot accomplish this goal unless their websites are highly visible. High search rankings are vital to maintaining brand visibility. So, here are a few...
The Google Vicinity Update and Its Impact on Local Businesses

The Google Vicinity Update and Its Impact on Local Businesses

You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was rolled out towards the end of last year. Yet even now, many local businesses...
How to Apply Google EAT to a Google Business Profile Listing

How to Apply Google EAT to a Google Business Profile Listing

Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google Business Profile (formerly “Google My Business”) listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely...