It’s been awhile since we’ve talked about voice search. You might conclude that it isn’t too important anymore, but that couldn’t be further from the truth. In reality, as local marketers, we’ve grown more comfortable with voice search, so it’s not the hot news...
Companies worldwide work hard to get the highest number of clicks from their target audience. However, businesses cannot accomplish this goal unless their websites are highly visible. High search rankings are vital to maintaining brand visibility. So, here are a few...
You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was rolled out towards the end of last year. Yet even now, many local businesses...
Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google Business Profile (formerly “Google My Business”) listing? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely...
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