The digital marketing industry is ever-growing and ever-changing. With advancements in technology being introduced at a consistent pace, digital marketing strategies should also be adapted and transformed accordingly.
With the beginning of a new year, let’s check out some of the dominant digital marketing trends in 2022 to make sure your business stays ahead of the competition.
1. Short-Form Video Marketing
The beginning of 2021 saw the explosion of short-form videos since most of the world was bored and stuck at home. By the end of 2021, short-form videos had become a hot commodity in marketing.
If you aren’t already using video marketing in your digital campaigns, you’re likely missing out on a ton of exposure opportunities. Consider how closely related Google and YouTube are. With many small businesses struggling to rank in Google’s top results, the growing popularity of video content can be used to maximize your reach and exposure through YouTube.
2. Social Commerce and Live Stream
Live streaming was an existing trend that gained newfound relevance during the pandemic. In recent months, almost all of the leading American social networks have expanded their services and added additional live streaming options, many of which are focused on increasing business on various social media platforms.
Livestream and social commerce sales reached nearly $300 billion in China in 2021. Although the United States slightly lags behind, several social networks like Facebook, Instagram, Pinterest, and TikTok are all jumping on this trend, which is expected to grow in 2022. Get ahead of your competition and get on these platforms today!
3. Conversational Marketing
The era of boasting about your brand for marketing is over. In 2022, companies need to be storytellers by connecting with the emotions of their audience. Consumers aren’t interested in hearing how amazing your product or service is. They want to hear a tale about a time when you assisted with solving a specific problem for a customer or a story of how your product or service positively impacted someone.
Showing solidarity to socially relevant issues, supporting social causes, and engaging with corporate social responsibility are the best ways to resonate with people in 2022.
4. Marketing Automation
Marketing automation has already been around for a while, but 2022 will see an increased necessity. Automation helps identify trends and changes in your audience, allowing you to make more informed decisions. Your business will become more productive and effective by automating workflows, and you’ll save time on repetitive tasks by adding marketing automation to your digital marketing strategy.
5. Influencer Marketing
Influencer marketing, also called influencer outreach, is a marketing campaign that leverages the power of social media influencers, industry thought leaders, and third-party organizations or entities to increase brand awareness and conversions in your target audience.
The value of the global influencer market industry is now worth approximately $13.8 billion. With businesses earning an average of $5.78 promotional publicity for each $1 they spend on influencer marketing, more than 46% of marketing professionals plan to increase their influencer marketing investments.
Are you trying to up your digital marketing game? Investing in the latest trends is the way to go! Business Boosters can guide you with the best digital marketing strategies for your unique needs. Get in touch with our experts today for more information.