Search engine optimization, or SEO for short, is the practice of making a website rank better in search engines. If you want to increase the number of people who find your website through search engines, then start looking at investing in SEO. There are other marketing channels that will drive traffic to your website, But on average there is no digital marketing channel that will generate a lower cost per lead than SEO.

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There are many facets to search engine optimization. But, if you’re like many and just getting started, don’t overthink this. There are a few key points you should consider. First, make sure to optimize your website for the keyword phrases your target audience is searching. Once you’ve identified what your audience is looking for, focus on creating relevant and highly valuable content on your website.

The content should answer every question your target audience is asking and should ask. Next, make sure you’re developing great relationships with other websites and making it so those websites create links to your website. When someone links to you, this is called a backlink. You want as many high quality backlinks as you can get.


Search Engine Result Pages (SERPs) usually show two main types of links: paid ads and organic listings.

      • Paid ads appear at the very top of search results, marked as ads. Businesses purchase these spots on a pay-per-click (PPC) basis. They get a very low percentage of clicks, but those clicks lead to purchases at a higher rate than organic listings.
      • Organic listings make up the rest of the results. Your SEO efforts directly affect the rank in organic listings. There are several types of organic listings, depending on the search. Google does its best to provide search results that best serve the


SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good business websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.


In our all-in-one reporting dashboard you’ll be able to easily keep track your campaign progress:

      • Keyword tracking for both Desktop and Mobile rankings
      • Google Maps
      • Google Analytics & Google My Business integration
      • Call tracking and Lead Form setup and tracking
      • Audit reports

How will I know if what you are doing is working?

The amount of time required to rank well for one website versus another can vary significantly. But, the general rule of thumb is to expect to start seeing good results in about three to six months of SEO. Recently we’ve seen some thought leaders in the industry say four to six months. However, this is definitely a general rule of thumb and the exact amount of time needed for you can be different. Also, consider your budget. If you’re spending significantly more/less than what most companies spend, that can also impact the amount of time required to rank well on Google. We’ve had clients rank amazingly well in as little as one month. We’ve had other clients in competitive industries focus on a small and steady climb, and actually spend years building up their SEO. The amount of time it will take you depends on your unique and specific situation. But, as a general rule, expect to start seeing good results in around three to six months, assuming your situation is “normal.”

Looking for more information, click here to view our Search Engine Optimization: SEO