EARN YOUR PLACE.
ENHANCE YOUR STANDING.
ENJOY THE REWARDS.
UNDERSTANDING THE BASICS
Search Engine Result Pages (SERPs) usually show two main types of links: paid ads and organic listings.
- Paid ads appear at the very top of search results, marked as ads. Businesses purchase these spots on a pay-per-click (PPC) basis. They get a very low percentage of clicks, but those clicks lead to purchases at a higher rate than organic listings.
- Organic listings make up the rest of the results. Your SEO efforts directly affect the rank in organic listings. There are several types of organic listings, depending on the search. Google does its best to provide search results that best serve the
How will I know if what you are doing is working?
The amount of time required to rank well for one website versus another can vary significantly. But, the general rule of thumb is to expect to start seeing good results in about three to six months of SEO. Recently we’ve seen some thought leaders in the industry say four to six months. However, this is definitely a general rule of thumb and the exact amount of time needed for you can be different. Also, consider your budget. If you’re spending significantly more/less than what most companies spend, that can also impact the amount of time required to rank well on Google. We’ve had clients rank amazingly well in as little as one month. We’ve had other clients in competitive industries focus on a small and steady climb, and actually spend years building up their SEO. The amount of time it will take you depends on your unique and specific situation. But, as a general rule, expect to start seeing good results in around three to six months, assuming your situation is “normal.”
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