MAINTAIN YOUR STATUS.
MAXIMIZE YOUR RANKING.
MARK YOUR PLACE.
REPUTATION MANAGEMENT INCREASES TRANSPARENCY AND TRUST
To say that consumers value transparency is an understatement. Your customers want to trust your business, but they can only do so if you are honest, open, and communicative. Transparency demonstrates that you are willing to be vulnerable, accept criticism, and learn from your mistakes. If you can demonstrate real accountability when things go wrong, if you address your customers’ most pressing questions and concerns, if you show that you care about your customers and not just your image, people will be more likely to do business with you.
How will I know if what you are doing is working?
Many damaged reputations occur when people, businesses and organizations don’t manage the information available about them online – and haven’t put any general information about themselves online in the first place. When such resources aren’t established, material from public records, old articles, Facebook sites and a myriad of other sources can easily rise to the top of search engine results…and stay there.
That is why branding yourself and/or your business online is so important. A “brand” can apply to a business or an individual’s career and personal interests. Creating a personal brand is the first crucial step in reputation management. The brand you create establishes a foundation for showcasing your value, differentiating you from your competitors and affirming your reputation. By creating a brand identity that shows you are reputable and trustworthy, you forge a status that can increase your business’ credibility.
Looking for more information, click here to view our Social Media Management PDF.