MAINTAIN YOUR STATUS.
MAXIMIZE YOUR RANKING.
MARK YOUR PLACE.
Reputation management is all about establishing a positive online brand and profile that shows your goodwill towards your customers as well as your customer’s goodwill towards your business.
Reputation Management forges strong relationships between customers and communities as well as influencing the decision-making of future customers. Whether it’s reviews, surveys, threads, or articles, Reputation Management keeps your name in good standing. The truth is, no matter what industry you’re in, people will be talking about you. That’s why we want to keep the conversation positive and trustworthy.
By strategically planning out your entire online landscape, we develop a custom-built strategy to immunize your search results against future threats and negative events. Reputation management ensures that the reputation of your business is accurate, positive, and ready to withstand damage.
REPUTATION MANAGEMENT INCREASES TRANSPARENCY AND TRUST
To say that consumers value transparency is an understatement. Your customers want to trust your business, but they can only do so if you are honest, open, and communicative. Transparency demonstrates that you are willing to be vulnerable, accept criticism, and learn from your mistakes. If you can demonstrate real accountability when things go wrong, if you address your customers’ most pressing questions and concerns, if you show that you care about your customers and not just your image, people will be more likely to do business with you.
You Have More Control Even When Things Go South
Businesses are run by human beings, and it is the nature of human beings to make mistakes. Most of the time, those mistakes are small and don’t impact your business in any significant way. Sometimes, however, those mistakes can be big, or a small mistake can grow and grow until it reaches a big audience).
When that happens, online reputation management is your first defense. When there’s a negative conversation about your brand, you can join in on that conversation to defend yourself, clarify information, or make amends. You have much more control and can shape customer perception at the moment when it matters the most.
Reach New Customers & Strengthen Your Relationship With Existing Ones
When prospective customers search for your business on Google, they’re going to see more than just your website; they might see a review from an industry influencer, a comparison article between you and your competitor, or some yelp reviews. If all (or most) of those search results are positive, that could be the tipping point that converts that person into an actual customer.
How will I know if what you are doing is working?
Many damaged reputations occur when people, businesses and organizations don’t manage the information available about them online – and haven’t put any general information about themselves online in the first place. When such resources aren’t established, material from public records, old articles, Facebook sites and a myriad of other sources can easily rise to the top of search engine results…and stay there.
That is why branding yourself and/or your business online is so important. A “brand” can apply to a business or an individual’s career and personal interests. Creating a personal brand is the first crucial step in reputation management. The brand you create establishes a foundation for showcasing your value, differentiating you from your competitors and affirming your reputation. By creating a brand identity that shows you are reputable and trustworthy, you forge a status that can increase your business’ credibility.
Looking for more information, click here to view our Social Media Management PDF.