The Google Ad Grants program provides up to $10,000 per month of free Google Ads to select charitable organizations. It’s designed to help organizations extend their public service messages to a global audience in an effort to make a greater impact on the world.

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Think of the Google Ad Grant as your nonprofit’s secret weapon. It is designed to bolster your online presence—drive engagement, donations, and awareness of your mission. Over 20,000 nonprofit organizations in over 50 countries are currently using Google Grants to increase visibility, and yours could be the next!

Which nonprofits are not eligible for Google Ad Grants? Governmental entities and organizations, hospitals and medical groups, schools, childcare centers, academic institutions and universities (philanthropic arms of educational institutions are eligible).


The Google Ad Grant application process can be tricky if you’ve not used Google Ads before. As part of your application, we’ll set your account up with a few campaigns and give you a little bit of training to get you started.


Some nonprofits prefer to outsource the monthly management of their Google Ad Grant to a Google certified professional. Together, we’ll plan some goals and develop an ad strategy. Each month you’ll get a report and we’ll have a call to discuss performance and results.


To maintain your account you must follow the Google Ad Grants account management policy. If your account has fallen out of compliance, I’m here to help you get back on track.

Who is a good fit for Google Ad Grants?

Organizations are a great fit for Google Ad Grants. Many organizations, especially smaller nonprofits, question whether they are the right size to take full advantage of the Google Ad Grant. Although applying to a grant with a company as big as Google might seem intimidating, the grant is designed with all nonprofits in mind. Just because you have a smaller team doesn’t mean that you couldn’t benefit from the Google grant. Along with organizations, businesses and brands of all kinds can utilize the grants that Google chooses to support.

Looking for more information, click here to view our Google Grants for Non-Profits PDF.