When looking to reach a global online audience, you need exposure and credibility through strategic online contributor placements.These placements on national media outlets expand your platform and attract TV and other opportunities to grow your business. With our Public Relations Agency Services, we ensure that every interaction a customer has with your brand is maximizing your impact and profitability.
BRANDING = AUTHENTICITY /
CONTINUITY / EXPOSURE
Branding is historically about creating a graphical and conceptual representation of a body of work, a product or a service. It involves creating a culture, powerful messaging and a system of media outlets to create recognition and repetition. This helps audiences identify a brand quickly and connect to it in a way that leads to loyalty and conversion.
Why should I use PR instead of advertising?
Studies show people are far more likely to believe a news story than an advertisement, and people have trained themselves to pretty much ignore advertising (that is unless they’re actively searching for a product or service). For less cost than advertising, PR – when done correctly – creates a more credible and potentially more impactful message. PR also has “baked-in” word-of-mouth and retweetable factoid nuggets that can propagate your brand name and website information multiple times over its original published destinations and thereby clobbering your own advertising’s ROI. It’s for this reason that small businesses should think about mirroring the strategies of big business and add a PR element into their overall marketing and advertising plan.
Full packages including media placement, full branding and consulting start at $4800.
We offer pay-for-placement for select media outlets, as well as consulting and limited placement options. Start-up packages for limited media placement and/or consulting begin at $550.
Request a Free 30-minute consultation to discuss your business with one of our publicists.